I bet a lot of my readers here have heard about Sunnies Studios and those who are a fan of their Sunnies will be happy to know about the recently released brand called…
In less than two years after launching Sunnies, the owners noticed a subtle but growing trend: various Sunnies pieces were being converted into prescription eyewear. For months prior the launch, they have been toying with the idea of creating a simpler, more enjoyable experience of getting eyeglasses – one that is design-driven, user-centered and easy on the pocket.
Personally, I don’t think you can find any prescription eyewear as stylish and affordable as Sunnies Specs. For Php 1,999.00, you can get an eye exam and a pair of graded eyeglasses all in the same day. Basically, you get the frame, prescription lens, and eye exam all for Php 1,999.00 with the same day pick-up that will only take less than two hours. Yep, it’s really all as simple as that.
So how does it work? Let’s take it step by step. The customer starts with picking a frame from about 100 different styles, designs and colors that fits his or her face shape, aesthetics and personality.
This is followed by an eye exam with the in-house optometrist where the customer will also be given the option to upgrade the lenses to “blue light” (for eye protection against digital gadget screens), “high-index” (for superior visual clarity perfect for high grades), “photochromic” (light-adaptive lenses that doubles as sunglasses), and “polycarbonate” (impact-resistant and lightweight lenses perfect for active lifestyles).
Within an average of two hours, a customer can already pick his or her pair of Sunnies Specs up, just in time for that Instagram-worthy selfie.
The Sunnies Specs pop-up stores and virtual merchandise are just as well thought of. Different shades of greens, mustards and browns, from darks to understated pastels, are showcased, and clean lines and grids are made focal. Creative Director Martine Cajucom approves everything from the specific shade of every frame to the store’s walls, lights, and even furniture. This meticulousness keeps the brand always looking on-point and aligned to its identity.
In true Sunnies Studios fashion, the launch of its latest brand could not have possibly flown without a hip house party.
Max Collins, Georgina Wilson and Solenn Heussaff
With the four owners leading the squad, a chic mix of celebrities, social influencers and bloggers danced the night away to the music of international DJ Yasmin. In attendance Laureen Uy, Phoemela Baranda, Tim Yap, Dominique Cojuanco, Jess Wilson, Rajo Laurel, Gretchen Fullido, Janina Manipol, Kaila Estrada, BJ Pascual, Liz Uy and celebrities Jasmine Curtis-Smith, Sam Concepcion, Keith Thompson, Bianca King, Maggie Wilson, Iza Calzado, Max Collins, Bubbles Paraiso, Bianca Gonzalez, Solenn Heussaff and Julia Barretto among other guests.
It was a #SpecsParty from dusk ‘til dawn, proving how Sunnies Specs and Sunnies Studios launched not just a new brand but a spectacle.
With my blogger friend, Dgrazon
Visit Sunnies Specs branches at Glorietta, SM Megamall, Trinoma and UP Town Center.